WAYSU offers a range of digital and print based Marketing and PR services
We Create Content & Re-usable assets
Shop Pods - Social Media
Using well-thought out, highly targeted paid and organic Facebook Adverts and lead forms, WAYSU has increased Shop Pods’ page followers and engagement across Facebook & Instagram by more than 200%
Aquaforno - Crowdfunding
WAYSU built an Indiegogo crowdfunding campaign page for the new Aquaforno II ultimate outdoor cooking stove. Raising over $250,000 in just 8 weeks. 10 x more than the company’s original target of $25k
Finepanel - Website Design
WAYSU freshened up FinePanel’s dated website from a visual and customer journey perspective, as well as focusing on SEO and PPC to improve its Google rankings, encouraging more traffic and enquiries
Aquaforno - Video
WAYSU launched a video-based competition on YouTube for Aquaforno II - ‘Guess What’s Cooking’- to encourage interaction & buzz around the outdoor cooking stove’s crowdfunding campaign
Shop Pods - PR
WAYSU set up a number of targeted media interviews with Shop Pods’ desired industry press to promote their hybrid solar powered retail units and raise their profile within in the barber industry
Aquaforno - Social Media
WAYSU took on Aquaforno’s Facebook, YouTube, Google + and Instagram pages and used targeted social media ad campaigns to hit the audiences that mattered most by region, hobbies, interests, personal status, etc.
Vape Huts - CBD Video
Vape Huts were launching a range of CBD products, so WAYSU developed a creative to educate existing customers and engage new markets in the form of a simple Q&A animation video used across social media
Shop Pods - Brand Refresh
WAYSU provided an overall brand refresh for Shop Pods, including a new logo, consistent colour pallet, use of icons and engaging copy writing - as well as developing its overall brand messaging
Wooburn - Website Design
WAYSU provided a new website, colour palette and logo for its building contractor client, Wooburn. Large images, and customer testimonials enriched the user experience and increased enquiries
Vape Huts - Quit Smoking Poster
WAYSU raised brand awareness for Vape Huts and its new Manchester based store, creating a number of different poster & banner campaigns and placing them in prominent locations in the local area
Aquaforno - Email Marketing
Using leads WAYSU generated from Aquaforno’s social media campaigns, we created a range of email campaigns adapted to specific target consumers to encourage pre-orders the Aquaforno II on Indiegogo
Macs Barbers - Video
Mac’s Barbers brought WAYSU onboard improve SEO across their website and to build on its social media presence and help launch its second site using video, images and promotions, getting more appointments
Aquaforno - Influencers
PR outreach, press releases, media interviews and direct social media promotion to influencers generated worldwide exposure of the Aquaforno II outdoor cooking stove across tech and food industries
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“WAYSU have quadrupled the number of qualified B2B leads coming in – we now get around 100 genuine enquiries per month – mainly due to their effective new social media, PPC and contact strategy. Development and execution of the marketing strategy has been impressive, analytical and responsive at every stage and we are looking forward to growing our presence further with WAYSU’s support.”
James Watt, Director – JD Interior Solutions
Shop Pods Summary
Shop Pods engaged WAYSU to increase and improve the quality of their leads through digital marketing. Their aim is to change perceptions of the mobile retail unit concept and the association it has with ‘shipping containers’. WAYSU is helping Shop Pods to raise awareness of their bespoke, fully branded, key-turn solutions and encourage start-ups, franchisors and SMEs to realise their dreams – with a much more cost-effective alternative to a shop rental in fixed a location.
400% increase in online sales via Facebook
100 qualified leads per month through Facebook
10k prospective impressions through Instagram posts in just 5 weeks
2,500 businesses reached with the first ‘paid’ Facebook ads
Aquaforno Summary
In just 5 days, Aquaforno had reached 100% of its $25,000 USD target and after a month, the campaign broke through 500% of its fundraising. By the end of the pre-order campaign, and the end of WAYSU’s involvement with Aquaforno, we had raised more than $250,000 USD. We got exposure in countries all over the world from Germany to Japan, America to Australia, South Africa to Switzerland and many places in between.