PR & Marketing That Powers Your Success
What we do.
At WAYSU, we champion growth for innovative brands and ambitious businesses – delivering marketing and PR that moves the needle, not just the conversation. Our team blends experience from leading agencies and client-side strategy, working with international B2B enterprises, disruptors, and SMEs to help them stand out and scale up.
Clients that achieve more
We’re proud to play a role in our clients’ growth stories. Some of the brands we support – Dejero, Skandha Media Services, ZTransform, Nixer Pro Audio, Outside Space Solutions, Manor Financial, LCL Electronics Assembly, and more – have won industry awards, achieved record-breaking results, and set benchmarks in their sector.
We also serve a diverse range of B2B and B2C clients. Our portfolio includes technology providers, financial services, travel specialists, construction, retail companies and broadcast/streaming sector solutions providers.
What makes us different?
A Talented, Multi-Skilled Team
Led Wayne Daniel and Susie Haldar, WAYSU brings together senior strategists, digital experts, writers, and creatives – each passionate about driving commercial impact with smart, flexible campaigns.
Collaborative, Strategy-First Approach
WAYSU builds success by listening deeply, collaborating openly, and focusing on what matters most: our clients’ business goals. We’re down-to-earth, easy to work with, and invested in helping you reach—and exceed—your targets.
Why Choose WAYSU?
Experienced marketers and PR specialists creating results-driven campaigns
Flexible support to match your needs – from ongoing partnerships to high-impact projects
Transparent, creative, and always learning
Proud to help our clients earn recognition and record-setting results
We believe in a very flexible, driven and logical approach to achieving and exceeding our clients goals. We make it our business to keep learning, evaluating and constantly evolving, to ensure our clients businesses and brands stay relevant to their customers, markets and stakeholders.
“WAYSU are an extension of our team. They really took the time to understand our business and target audiences – their experience in technology industries shines through. The team covers all aspects of marketing – demonstrating creativity and logic in all they deliver. We highly recommend WAYSU and look forward to working on more campaigns with them to take our market presence to the next level.”
Ben Wolk – President – ZTransform
Our Latest Services
Website Design & Development
Conversion-focused sites built with responsive design, mobile optimisation, and clear CTAs to turn visitors into qualified leads and maximise ROI
Digital Marketing Strategy & Brand Building
Data-driven campaigns tailored to your sector, integrating SEO, user intent targeting, and multi-touch attribution to drive measurable pipeline growth
Lead Generation & Social Media Campaign Management
High-converting social strategies with trackable ROI metrics including CTR, ROAS, and customer acquisition cost to generate qualified leads at scale
Human-in-the-Loop AI Marketing Solutions
Expert-guided AI systems that combine strategic human decision-making with intelligent automation to optimize multi-channel campaigns, predictive analytics, competitive research, and audience segmentation. Deliver up to 35% higher customer satisfaction and 20% churn reduction through continuous feedback loops, real-time performance optimization, and data-driven strategy refinement that maintains brand authenticity while scaling efficiency
Integrated PR & Content Marketing
Authority-building thought leadership, problem-solving content, and multi-channel campaigns designed to capture high-intent traffic and establish market dominance
Event Management & Industry Exposure
End-to-end support for product launches and strategic event execution to maximise launch impact and establish market presence.
Founder Interview
From being influenced by Robbie Coltrane’s ‘Cracker’ to cooking up a crowdfunding storm that raised $250,000 in JUST 8 weeks – WAYSU’s founder draws from a range of unusual inspirations & interesting experiences when it comes to business marketing.
Wayne shares his colourful journey in setting up WAYSU, as well as some thoughtful tips for any entrepreneurs who are starting up.
Take a look.
We want your business to be heard, so we make it our business to listen
Always forward thinking, we are also firm believers in the art of conversation. Our initial strategy meetings are spent listening carefully to our clients, asking key questions to truly understand their business– the challenges, ambitions, short- and longer-term goals and overall vision. We are a friendly, approachable team who believe in simple, open conversation to unlock the personality of a product, service or brand.
We’re digital marketing. We’re PR. We’re website builders. We’re content creators. We’re networkers. We’re crowdfunders. We are WAYSU and our approach is prismatic.
Ready to see what’s possible? Let’s start a conversation and explore how WAYSU can help grow your business.
